Halo
Waterfowl

1. 2026-06-10In the bag

   Merch line catalogued

   13 product shots in from Greg: six hat styles on Richardson 112 and 258 blanks, the black canvas tote, and the engraved accessories (coasters, keychain, bottle opener). Full inventory written up with blank models and tag specs.

2. 2026-06-10In the bag

   Logo recovered as vector

   Traced the line-art duck from the white trucker embroidery and the full lockup from the tote screen print. Rebuilt a clean lockup: duck over HALO, rule, WATERFOWL. Scales from favicon to billboard.

3. 2026-06-10In the bag

   Brand kit draft

   Colorway pulled from the actual product line: charcoal, brown, khaki, navy, stone. One-color logo rule documented. Transparent PNG exports in black, white, navy, and tan.

4. 2026-06-10In the bag

   Project HQ goes live

   This site. Field log, brand kit, and the full product line in one place, demo-ready.

5. 2026-06-11In the bag

   First look at the tee samples

   Greg sent shots of four shirts off the press: a flying mallard on sand and camel, a standing whitetail buck on heather cream. Next Level and Alternative blanks in test, and the first illustrated artwork beyond the logo.

6. 2026-06-11In the bag

   Original source art in hand

   The original logo EPS landed: Illustrator vector, drawn November 2018, one color, all text outlined. Converted to SVG, split into lockup, duck mark, and wordmark, and swapped in across the brand kit. The traced drafts are retired to reference.

7. 2026-06-11In flight

   Apparel line build-out

   Sample photos are in (see the tees in The Line). First-run blanks and colorways got locked and produced. Sizing runs and pricing for the wider line still to be set.

8. 2026-06-15In the bag

   Full official logo package in hand

   The complete kit landed: native Illustrator .ai plus EPS, PNG, and JPG in every variant, black and white. It also confirmed a second line, Halo Country, running off the same duck mark. Site assets swapped to the official files.

9. 2026-06-15In the bag

   Embroidery stitch files digitized

   Production-ready stitch files are done for the duck mark: cap front and left chest, delivered as DST plus the editable native format and a stitch spec sheet. Caps and shirts can be sewn from these on any machine.

10. 2026-06-15In flight

    Still on the list

    Thread color numbers for an exact match, the woven patch production file, and source art for the tee illustrations (the mallards and the Country buck).

11. 2026-06-16In the bag

    Printed tee line locked

    Greg approved the first printed tee run: 36 shirts, 12 white, 12 OD green, 12 gray. Duck mark, single color, a faded tone-on-tone print center chest. Design proofs built off his own shirt and signed off.

12. 2026-06-16In the bag

    Tees and tumblers ordered

    The 36-shirt print run went to order, and engraved 20oz tumblers joined the line in olive, gray, and black. First cups ordered, design proofs built for every color.

13. 2026-06-22In the bag

    First tee run pressed

    Blanks and transfers landed after a UPS weather delay, and the full 36-shirt run got pressed: 12 white, 12 OD green, 12 gray, each with the faded duck in its matched tone.

14. 2026-06-23Scouting

    Map Series concept (Greg)

    Greg floated bringing back the old Map Series tee: a vintage Arkansas duck-spot map on the back, swap the location per shirt. Built a first concept for Bayou Meto WMA on a Comfort Colors blue, with the BAYOU METO / Map Series / Halo lockup. White River, Black River, and the Scatters queued behind it. Production art drops in the real public-domain WMA map.

15. 2026-06-26In the bag

    First embroidered hat sample finished

    Royal Pine finished the first sample: a Richardson 112 trucker in brown and khaki with the duck stitched in tan on the cap front, run from our own digitized files.

16. 2026-06-27In the bag

    Tumblers delivered

    All 12 engraved 20oz Polar Camels landed: olive, gray, and black, split half duck-only and half full lockup. The first drinkware in the Halo line.

17. 2026-07-13In flight

    New job: Southern Standard tees (Greg)

    Greg's construction brand joins the queue. Southern Standard S2 tees on Next Level heather blanks: full logo across the back, small lockup on the left chest, single-color black. The S2 art only exists as a small raster, so a clean vector redraw is being lined up with the same shop that digitized the duck. Separate brand, same crew, logged here so nothing gets crossed.

18. 2026-07-14In the bag

    Southern Standard art is production-ready

    The S2 vector redraw landed overnight: the full lockup and a standalone shield mark, drawn as clean paths with every letter outlined, delivered in all the formats a printer could ask for. Verified at back-print size. Hi-viz blanks are picked and carted, so the tee run is unblocked.

Combined Lockup

The official stacked logo: duck over HALO WATERFOWL. The primary mark.

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Lockup / Reversed

White, for dark goods. The hat and tote treatment.

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Horizontal Logo

Duck banking over the wordmark. The wide layout for caps and chests.

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Halo Country

The sister line. Same duck mark, COUNTRY wordmark, shared system.

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Duck Mark

The mallard and halo swoosh, standalone. Cap front and accessories.

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Wordmark

HALO over WATERFOWL with the rule. Type only, no duck.

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Colorway

• #44423FMarsh Charcoal · Richardson 258 crown
• #4E3B2FTimber Brown · Richardson 112 crown
• #C6B89BKhaki · Mesh + thread
• #2C3E6BDecoy Navy · White trucker embroidery
• #E8E4DABone Stone · Patch hat crowns
• #1A1A1APrint Black · Tote print

One-color rule: every application in the line is single color. Embroidery, screen print, patch, engraving.